Business Coaching

Marketing Your Business

Marketing and sales activities in your business must be aligned. (we'll talke about sales in the next article) Marketing is the ongoing promotion of your business by keeping it in front of your customers or clients. Marketing is the neon signs of your business as it builds your brand, product or service perception and value.

Marketing Mistakes

Most businesses make the following 5 common marketing mistakes:

1. Marketing your products features more than benefits
2. Marketing how good you are and not what you do for the customer
3. Marketing only an image and not the experience to the customer
4. Marketing a wishy washy message instead of a crystal clear message
5. Marketing general outcomes rather than specific solutions and results

Market Solutions

The core business of any business is to provide solutions to customers. Most businesses do not clearly communicate this message to their prospects or customers. Market solutions is one of the best ways to turn prospects into customers. The questions to ask are:

1. What does my business, product or service solve for customers?
2. What benefits do my customers recieve? Specific and clear!
3. Are you marketing your benefits in your promotional material?
4. Are you marketing the results of your business, products or services?
5. Are you marketing to the right consumers who want what you have?

Marketing Results

Anytime you market your business ensure you clearly outline the results. E.g. Your product is tootpaste you'll tell people about how it protects your gums and teeth, destroys harmful bacteria, and makes your teeth whiter and lasts longer. The results are clear.

Want a quality sound marketing business plan call Victor on 0403 824 368 or email sbc@strategicbusinesscoach.com.au

Now do it...

All the best,
Victor

Business Coaching Articles

• Business Coaching
• Business Plan